From 12 to 15 March 2019, FIA Region I participated in a Digital Bootcamp as part of the European project IMPACT Connected Car.

The Digital Bootcamp, held at ISDI in Madrid, is the first stage of the acceleration programme offered to selected start-ups within the project . It brings together corporate partners, entrepreneurs and digital experts to offer the participants an intensive four-day programme with workshops on marketing, internationalisation, product development and funding strategies.

In addition,  all 24 start-ups had bilateral meetings with corporate partners, such as FIA Region I. These meetings aims to familiarise start-ups with the business models of the corporate partners and gauge possibilities for future cooperation.

FIA Region I used the opportunity to introduce participants to Clubs’ activities and promote the recently opened FIA Region I Start-up Challenge. After learning more about the world of Mobility Clubs, many start-ups demonstrated interest in presenting their service to Clubs.