On 4 October 2019, the Emirates Motorsports Organization (EMSO, formerly ATCUAE) and Essilor Middle-East announced they will join forces to enhance road safety in the United Arab Emirates.
The two parties launched awareness-raising campaigns under the slogan “Road Safety starts with good vision”, to make drivers aware that good vision is of critical importance to make the right decision on the road.
The announcement took place at Dubai Motorsport Expo, where free eye-checks were proposed to all the visitors: out of those who checked their vision, 82% suffer from imperfect vision, confirming how important it is for drivers to check their eyesight regularly.
According to the World Health Organisation (WHO), 1,678 people died on the roads in the United Arab Emirates in 2018. With this in mind, EMSO and Essilor Middle-East will expand their collaboration to promote road safety within both motorsport and mobility fields in the UAE.