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    For the second year in a row, LAMB Latvia wins the European Traffic Education Contest

    18 September 2017

    On 15 September 2017, LAMB (Latvia) won the European Traffic Education Contest 2017 for the second year in a row, with RAS (Russia) in second and RAF (Russia) in third place. ACM (Monaco) won the FIA Region I helmet decorating challenge. The contest took place from 14-17 September and was hosted in Albania by the Automobile Club Albania (ACA).

    Thierry Willemarck, FIA Region I President, said: “Every year, I get to see the effort, skill and creativity of the young contest participants. The strength of this event is its ability to touch many more people than just those here today. In the contests leading up to the final, thousands of children get access to traffic education. It teaches children lessons that can save lives.”

    During the contest, participants were further challenged in a virtual reality bicycle simulator, created by FIA Region I, which allows children to adapt to the dangers of the road in a safe environment.

    Nearly 100 children from 21 countries joined the contest after having succeeded in regional and national traffic education competitions. In 2017, the contest included three bicycle obstacle courses, a traffic labyrinth, a photo booth challenge and a helmet customisation challenge. Each team is made up of two girls and two boys aged between 10 to 12 years.

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    About FIA Region I
    The FIA Region I office, based in Brussels, is a consumer body representing 113 Motoring and Touring Clubs and their 37 million members from across Europe, the Middle East and Africa. The FIA represents the interest of these members as motorists, public transport users, pedestrians and tourists. The FIA’s primary goal is to secure a mobility that is safe, affordable, sustainable and efficient. With these aims in mind, the FIA Region I work focuses on Road Safety, Consumer Protection, Environmental Protection, and the promotion of Sustainable Motoring. www.fiaregion1.com

    About the European Traffic Education Contest
    The European Traffic Education Contest is an annual event where teams of children aged 10-12 compete in road safety activities to indicate their knowledge of road safety. The contest aims to intensify traffic education in each participating country, teach children the rules of the road and increase road safety awareness among children. The contest is funded by the European Commission. http://www.trafficeducationcontest.eu

    Andrea Campbell
    Head of Communications, FIA Region I
    +32 2 282 0813