AA Namibia has launched a free driver training programme specifically for taxi drivers.
Begun as part of a corporate social responsibility initiative, the Club had more than 112 taxi drivers register within four hours of the ad going live.
As a result the Club has successfully grown its brand awareness. It hopes to gain the trust of taxi drivers and grow its membership base in the process. Although the registration closed rapidly, AA Namibia is encouraged by the positive response of taxi drivers and will continue its CSR contributions to society.