The Automobile and Motorcycle Association of Slovenia (AMZS) launched the Think Bikes campaign on 16 April at AMZS headquarters, with the support of the Traffic Police, Motorcycle Clubs Association, Maribor Cycling Network and a sponsor insurance company. The press conference included speeches from cycling and motoring organisations as well as the Traffic Police, and also the very first Think Bikes stickers were displayed on AMZS vehicles.

The campaign will run until October with the promotion and sticker distribution will take place in several events during the summer. AMZS aims to give away 150,000 stickers in total. Additionally, an article of Think Bikes was published in the May issue of AMZS magazine Motorevija. The Club continues to further promote the campaign on their website and social media.