On 27 September FIA Region I will launch its latest campaign #ParkYourPhone.
The event will be hosted by MEP Dieter-Lebrecht Koch and will also have MEP Wim van de Camp, MEP Georges Bach, Alisa Tiganj, Member of the EU Commission Cabinet for Transport responsible for Road Safety, Fotini Ioannidou, Head of the Road Safety Unit, DG MOVE and a video statement from EU Commissioner for Transport Violeta Bulc.
Campaign materials, a Polaroid photo booth and the campaign animation will be available at a public, open air booth at Place du Luxembourg 2, 1050 Brussels 12-14h.
The campaign is aimed at road users that are using mobile phones as they navigate through traffic. To combat this alarming trend, FIA Region I, Royal Automobile Club Belgium and Touring Club Belgium are launching the campaign #ParkYourPhone, with the message to stay focused on the road. It will target drivers, pedestrians and cyclists. The goal of the campaign is to raise more awareness about distraction, show dangers of being distracted and decrease the number of distracted road users. In addition to the European launch in Brussels, there are over 20 countries throughout Europe that are supporting this campaign and will be launching it throughout the autumn of 2017.
Notes to editors
About FIA Region I
The FIA Region I office, based in Brussels, is a consumer body representing 114 Mobility Clubs and their 37 million members from across Europe, the Middle East and Africa. The FIA represents the interest of these members as motorists, public transport users, pedestrians and tourists. The FIA’s primary goal is to secure a mobility that is safe, affordable, sustainable and efficient. With these aims in mind, the FIA Region I work focuses on Road Safety, Consumer Protection, Environmental Protection, and the promotion of Sustainable Motoring. www.fiaregion1.com
Head of Communications, FIA Region I
+32 2 282 0813