On 12 December 2019, ACI launched their new online road safety campaign “Guida con coscienza” (Let your conscience drive you). The campaign uses fun and easy language to remind everyone, but especially young people, the fundamental rules to follow when driving.
“Guida con coscienza” is made of 8 short videos for social media (Youtube, Facebook, Instagram and LinkedIn) with a couple of famous Italian influencers, Le Coliche, who have over 600 thousand followers. Each video features the two main characters addressing road safety instructions, such as how to hold the steering wheel properly, have the correct driving position, and carry loads safely.
“Through this campaign, we inform everyone about the correct driving behaviour, which is the first step towards greater road safety” – explained ACI President, Angelo Sticchi Damiani.
The campaign has been highly successful, with over 10 million online views and 247 thousand interactions.
See all the videos here