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    31 January 2023

    Today, the FIA Region I launches the 3rd edition of the FIA Start-up Challenge with the aim to connect start-ups with innovative mobility and assistance solutions to the FIA Region I network (Europe, the Middle East and Africa). The FIA Region I is comprised of 100 Mobility Clubs with a member base of over 36 million people.

    Mobility Clubs are trustworthy brands and have a strong membership base, built over the years thanks to a wide range of services. They are constantly looking for new ways to assist members in their daily lives. By connecting with Clubs, start-ups may get a chance to test their ideas, get valid feedback, and possibly penetrate large markets in partnership with FIA Region I’s Clubs.

    This year’s edition features four categories: Cars, Mobility, Assistance, and Road Safety. Start-ups with innovative ideas on car related services, mobility services, or wider assistance services – such as home, health, lifestyle, or personal assistance – are invited to rise up to the challenge.

    Solutions that address consumers’ daily needs are always welcome. The FIA Start-up Challenge is an excellent opportunity for start-ups to reach a wide network, increase visibility, and possibly find qualified partners to test and launch their ideas.

    Selected start-ups will have multiple opportunities to meet business development experts and marketing professionals of leading Mobility Clubs of the network, and will be invited to attend an in person event in October 2023 to present their solutions.

    Interested start-ups need to have at least a proof of concept or a minimum viable product and have a full-time CEO and CTO (Chief Technology Officer) or equivalent. Throughout 2023, they will benefit from multiple opportunities to pitch their ideas to FIA Region I’s mobility Club experts, business development staff and decision-makers.

    Apply to the start-up challenge here

    Watch the video to learn more

    About FIA Region I

    Founded in 1904, the Fédération Internationale de l’Automobile (FIA) brings together leading national motoring organisations from 146 countries worldwide and is the governing body for world motor sport. The FIA Region I office, based in Brussels, is a consumer body comprising 100 Mobility Clubs that represent over 36 million members from across Europe, the Middle East and Africa.


    Lisandra Fesalbon
    Communications Officer