The FIA Region I launches its annual road safety campaign with a strong message: “Stay in Control”. This year’s focus is on the dangers of driving under the influence. Whether it’s any substance that impairs your judgment or even fatigue, the consequences can be devastating. The campaign is a clear reminder that when you’re under the influence, you’re not in control – and that puts everyone on the road at risk.
The FIA Region I road safety campaigns focus on a different topic each year, but the key message remains the same: Drive with Care. To achieve Vision Zero, the concept of mutual respect, responsibility and care in road traffic environments has been the cornerstone of the campaigns.
“Driving is a responsibility that demands our full attention and capacity, and even small amounts of alcohol, drugs, or fatigue can severely impair our ability to react, make decisions, and keep ourselves and others safe. Staying in control means recognising these risks and making the right choice before getting behind the wheel. By committing to sober and alert driving, we protect not only our own lives but the lives of everyone we share the road with”, said Diogo Pinto, FIA Region I Acting Director General.
The road safety campaign on driving under the influence has been translated into 26 languages and will run in 30 countries across Europe, the Middle East and Africa.
The campaign is supported by the FIA Foundation and the FIA Safe and Sustainable Mobility Grants Programme and will run until September 2026.
Ángel Herrero, the 2025 Winner of the European Best Young Driver Contest, has been appointed to be the FIA Region I Road Safety Ambassador for the stay in control campaign.
The European Best Young Driver contest aims to encourage safer driving skills among young people. Young drivers are still overrepresented in road casualties. The contest serves as an event to put forward the message that young people can drive safely and responsibly. Together with the Road Safety Ambassador, the FIA Region I continues its advocacy work in increasing road safety.
The FIA Region I road safety campaign is supported by the FIA Safe and Sustainable Mobility Grants Programme.
