The FIA Region I 2026 Road Safety Campaign calls on all road users to avoid distractions and stay focused on the people around them.

Every distraction takes our attention away from what matters most: the people around us.

Whether we are driving, cycling, walking, riding or using another form of mobility, our roads and streets are shared spaces. Staying focused helps us notice one another, anticipate what is happening around us and respond safely.

At the heart of the campaign is a simple idea: distraction does not only mean taking your eyes off the road. It means taking your attention away from the people around you. By shifting the focus back to the people sharing our streets and roads, the campaign encourages road users to remain present, anticipate what others may do and recognise that everyone around them may depend on their attention.

On the road, everyone needs your attention. Avoid distractions.

“When our attention is diverted on the road, we risk missing what is happening around us. A pedestrian, a cyclist, or another driver may depend on us being alert. Staying focused is essential to protecting ourselves and everyone we share the road with.”

Diogo Pinto, FIA Region I Director General

With a record 45 FIA Region I Member Clubs participating, the 2026 campaign is being rolled out across 24 languages for audiences throughout Europe, the Middle East and Africa.

The campaign is supported by the FIA Foundation and the FIA Safe and Sustainable Mobility Grants Programme and will run until September 2027.