On 17 September FIA Region I will commemorate European Mobility Week with the launch of its latest campaign #ParkYourPhone.
For the public, there will be flyers, stickers for children, an animated film and badges, highlighting the dangers of using smartphones while in traffic. For fans, photos can be taken with a giant poster of musician Pharrell Williams, campaign ambassador, urging drivers to put away their smartphones. All of this and more will be available on 17 September next to the Touring Club Belgium stand at Rue de la Loi 44, 1040 Brussels 10-17h. In addition to the launch of the #ParkYourPhone campaign, Touring Club Belgium will be offering a bicycle check-up and free personalised reflective vests and a number of other giveaways.
The campaign is aimed at the increasing number of distracted road users that are using mobile phones as they navigate through traffic. To combat this alarming trend, FIA Region I and Touring Club Belgium are launching the campaign #ParkYourPhone, with the message to stay focused on the road. It will target drivers, pedestrians and cyclists.
Notes to editors
About FIA Region I
The FIA Region I office, based in Brussels, is a consumer body representing 113 Mobility Clubs and their 37 million members from across Europe, the Middle East and Africa. The FIA represents the interest of these members as motorists, public transport users, pedestrians and tourists. The FIA’s primary goal is to secure a mobility that is safe, affordable, sustainable and efficient. With these aims in mind, the FIA Region I work focuses on Road Safety, Consumer Protection, Environmental Protection, and the promotion of Sustainable Motoring. www.fiaregion1.com
Head of Communications, FIA Region I
+32 2 282 0813