ChooseESC! is the first campaign launched by eSafetyAware!. The campaign focuses on Electronic Stability Control (ESC), a technology that has proved highly effective in preventing skidding, and has been hailed the greatest road safety innovation since the seatbelt.
ESC becomes active when a driver loses control of the vehicle. ESC identifies the risk of a skid at an early stage and uses the vehicle’s brakes to steer the vehicle safely back on track.
Cars today are much safer that they were 10-15 years ago. Now we are protected by crumple zones, seatbelts, and air bags. These systems help when a crash happens. New technologies like Electronic Stability Control or ESC are now available that can help avoid the crash from happening at all.
At least 40 % of fatal road accidents are the result of skidding. Studies show that ESC could reduce skidding accidents by up to 80%.
The effectiveness of ESC is now well established by independent research in Europe, Japan, and the USA. In the European Union it is estimated that ESC could avoid 4,000 deaths and 100,000 injuries. ‘Choose ESC’ is a European wide campaign that provides independent advice to car buyers. It has been launched by 'eSafetyAware!' a public private partnership committed to promoting intelligent vehicle safety systems.
The Choose ESC campaign is also supported by the European Commission and by the Euro NCAP crash test programme.