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Club news: TCS to drivers: Stopping at crosswalks keeps kids safe!


Publication date: 20 August 2015


For the new school year, Touring Club de Suisse (TCS) and partners have launched a new campaign "School Road". The campaign takes place entirely in the Playmobil universe. It offers a new TV spot and a series of new visuals. The message to drivers is that cars must completely stop at crosswalks to let children cross. Alongside the campaign, TCS is distributing 80,000 free safety vests for children entering first grade.

Each year, over 530 children are victims of an accident on the way to school. In light of these figures, TCS and its partners launched the awareness campaign to all motor drivers as the new school year is beginning.

Read the full article (in French)



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