Club Editors and Publishers discuss the future of the Club Magazine
Publication date: 01 October 2011
Adding value for Members was one of the main themes of the 8th European Club Media Alliance meeting, hosted this year by TCS and held at Dietikon, near Zurich, on 29 – 30 September 2011.
On the first day, participants learnt about TCS’s financing of its Touring magazine from Reto Kammermann, while the Founder of the ‘Art on Ice’ show, Reto Caviezel, discussed his long-running advertising campaign with the magazine. Later on, Marc Steffen, Head of Content Partnerships with Kooaba, gave a presentation on the potential of smart phones to provide extra content for Club Magazines. The day ended with a breakout session on ‘Commercial Partners & Staying Independent as a Consumer-Mobility Club’, hosted by the ECMA Chairman, Rob Olieroock.
On the second day, the floor was given to two editors-in chief. Peter Piesecker from ÖAMTC presented the restyling of the Auto Touring magazine. And Felix Maurhofer from TCS talked about the cooperation between print and online editors. Dr. Carlo Imboden gave his views on whether print still has a future and his ‘ReaderScan’ analysis tool. Finally Marcel Kohler, CEO of 20 Minuten, outlined how 20 Minuten had succeeded to become a market leader in Switzerland.
The meeting ended with a debate on which ‘Joint Publication’ the Clubs would publish next year, with the winner being the issue of mileage fraud across Europe. Finally, there was also an award for the best Joint Publication of 2011, with the Lithuanian Automobile Club LAS judged to have had the most attractive presentation of the story on the launch of the Decade of Action among the entries received (see below).
FIA Region I President Werner Kraus was present to give his support to the event and said, “Since its first meeting in 2004, the ECMA has grown and developed to become an important platform for Clubs to meet and exchange views on the latest media trends. It is also a good opportunity to learn a bit more about the work of the FIA in Brussels, and how this may also be of use to your work. In such a fast changing sector as media, the more that we can exchange best practices, and learn from one another, the stronger we will be.”
FIA Region I Director General Jacob Bangsgaard thanked TCS for their excellent work organising the event and said, “By communicating the important decisions which are being taken every week at EU level to Members in Club magazines at the national level, we help to ensure that we have a strong and visible position when lobbying in Brussels on issues of concern to all our Clubs.” Decision-making at the European level will be a key theme for discussion when next year's ECMA meeting takes place in Brussels, Belgium.
Presentations from the event will shortly be made available in the events section of the FIA Region I site.
ECMA Chairman Rob Olieroock getting his point across at the meeting in Dietikon.
Marc Steffen, Head of Content Partnerships with Kooaba, gave a presentation on the potential of smart phones to provide extra content for Club Magazines.
FIA Region I Director General Jacob Bangsgaard offering a gift to Reto Kammermann of TCS, the hosts of the two-day event.