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Mobility as a Service – New European Model for Transportation

Publication date: 14 October 2015

On 14 October, experts met to discuss mobility as a service and how it can be effectively deployed for users across Europe. MEP Merja Kyllönen hosted the event, titled "Mobility as a Service – New European Model for Transportation". The session examined how a sustainable transport system could be built to service citizens Europe-wide.

Sampo Hietanen, CEO of ITS Finland highlighted that to build mobility as a service several steps need to be taken, including: establishing commercial operators; building ecosystems; and shaping society for acceptance. However, potential barriers remain in concerns of how roaming would work for transport and whether there are sufficient incentives for users.

Magda Kopczynska, DG Move of the European Commission, stated that the Commission’s transport policy is to support the deployment of Intelligent Transport Systems (ITS); transport can no longer be separated from ITS. The Comission is working to encourage the development of multimodal transport information systems, which should serve as the basis for mobility as a service.

Jouni Sintonen, Director from TeliaSonera Finland Oy, cited a pilot project carried out in Finland, where it was found that a family currently spends, on average, 12.4% of their income on transport. If mobility as a service can be effectively deployed, the pilot showed that transport expenditure dropped by 2%, a significant savings for families.

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