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The connected car's past present and future

Publication date: 05 January 2016

Cars have been connected for years, in ways that by now seem routine: They seamlessly link to our smartphones, register real-time traffic alerts, stream our Spotify playlists, and offer emergency roadside assistance at the touch of a button. Indeed, automakers began linking vehicles to information streams back in the early days of the Internet. When it comes to connecting drivers and technology, the auto industry has a long and rich track record.

However, automakers have yet to turn the “connected car” into a significant revenue generator or a key driver of vehicle sales: Despite two decades of TV ads promoting advances in in-vehicle connected services, drivers have resisted paying extra for those features, either not understanding the new technologies or simply seeing little value in the services offered. But this—and a great deal more—is about to change.

Read the full article at Deloitte University Press

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