Print this page Print this page

You are here: FIA Region I News Club news: LAMB brings road safety to young people through video contest




 Previous  Next 

Club news: LAMB brings road safety to young people through video contest

Publication date: 07 October 2015

The Latvian Auto-Moto Society (LAMB) promoted road safety with a video contest for young road users. In total, 53 participants from all over the Latvia submitted 38 films.

For the contest, road users, especially young people, were invited to create and submit videos that reflect one or more of the FIA-Michelin 10 Golden Rules for road safety. Some clips were created as animations. The contest reached a broad audience; the video describing the contest has been viewed more than 232,000 times on social networks.

At a ceremony on 3 October, Andrejs Siliņš was awarded first prize for his film featuring bicycle safety, the need to use a helmet, the dangers of texting while driving and the dangers of aggressive driving. The jury, consisting of traffic safety and advertising experts, assessed the works. All participants in the contest were awarded prizes for participation.

The LAMB team was overwhelmed by the great response from young people, their creativity, ingenuity and willingness to support road safety.

Watch the video of the contest

You can accept the use of cookies by clicking the accept button shown to your right. These cookies help us improve our website by providing us with information about how users interact with our site. Please see our Privacy Policy for more information.

In this section:
© 2017 Fédération Internationale de l'Automobile - Region I Copyright & Disclaimer Notice · Sitemap