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iMobility Challenge organises full-day intelligent vehicle technologies demonstration event on airstrip

Press Release

Brussels, 29 July 2013

With the motto "Intelligent mobility for Smart Cities" and the vision to demonstrate how European cities can be provided with smart, energy-efficient, low-pollution and safe transport systems, this event will be a high-level technology demonstration day, taking place at the Valkenburg airstrip (close to The Hague) in the Netherlands, on September 11.

Increasing availability of alternative fuelled vehicles; new ICT services; connected vehicles and intelligent roads, will transform the way European citizens move around in cities of tomorrow. At the Valkenburg airstrip attendants will have a taste of this future mobility by taking the driver's seat and experience a diverse variety of technologies, systems, services and actual deployment examples.

Demonstrations where attendants will be able to test drive some of the over 40 demo vehicles on the airstrip will include: electric cars; cooperative applications (ie. based on vehicle to infrastructure communication); an ecodriving competition; and latest advanced driver assistance systems for safety.

The event is divived into four thematic areas: efficient, cooperative, smart and safe mobility. The complete list of demonstrations is available online: list of demonstrations.

Organised with local assistance of the Royal Dutch Touring Club (ANWB), attendees will include the world’s leading motoring organisations, mobility experts, universities, industry CEOs, and international and national policy makers, as well as the media. Formula one star Nico Rosberg, and the talented Dutch racing drivers Giedo van der Garde & Robin Frijns will be present too to endorse intelligent mobility and demonstrate the capabilities of electric can hydrogen vehicles.

The 2013 iMobility awards will also be handed over at the event, rewarding industry and public administration efforts to accelerate the development and deployment of ITS across Europe.

Jacob Bangsgaard, FIA Region I Director General, said: “At the Valkenburg airstrip we will demonstrate that most of the technologies for the vision of tomorrow’s mobility in cities are in fact mature and available today, but we need to support their deployment”.

Registration is open to all participants who wish to attend the event: register online.

Note to the Editor:


What is iMobility Challenge?

iMobility Challenge, is a EU funded project by DG Connect of the European Commission to demonstrate the benefits of efficient, safe and smart mobility through new Intelligent Transport System (ITS) solutions. The FIA is leading the coordination of the project, working with partners ACEA, CLEPA, ERTICO and VTT. The project has a budget of €1.5m and runs from 1 October 2012 – 30 September 2014.


The declared objectives of iMobility Challenge are:

  • Promote the deployment and use of intelligent vehicle systems for energy efficient and sustainable mobility, with a particular focus on cooperative systems;
  • Support the implementation process for priority iMobility systems, notably as directed by EU legislation;
  • Organise iMobility awareness raising events for policy makers with vehicle demonstrations, and national awareness events for users with demonstrations, driving experiences and training open to the public;
  •  Conduct support studies documenting the socio-economic impact of iMobility systems throughout the project, through a mapping of systems and of products and services based on cooperative systems; and by assessing consumer awareness and demand, and their feedback before and after testing systems.

For more information visit or contact: Gabriel Simcic, Senior Project Manager, FIA Region I, +32 2 282 0817


Fédération Internationale de l'Automobile (FIA) Region I office

FIA Region I represents 108 Touring and Motoring Clubs in Europe, the Middle East and Africa from its Brussels office, which total more than 38 million members. The FIA represents the interest of these members as motorists, public transport users, pedestrians and tourists.

The FIA’s primary goal is to secure a mobility that is safe, affordable, sustainable and efficient. With these aims in mind the work focuses on Road Safety, Consumer Protection, Environmental Protection, and the promotion of Sustainable Motoring.

For more information, please contact Irina Patrascu, Head of Operations, FIA Region I: or +32 2 282 0819

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