Club news: IAM warns "don't let bad driving put the brakes on love!"
Publication date: 03 September 2015
Bad driving significantly reduces levels of attractiveness in potential partners, with women finding it particularly off-putting, found the first ever scientific study into driving skills and desirability conducted by the Institute of Advanced Motorists (IAM) in the UK.
Finally answering the long-debated question about whether poor driving skills put a dampener on romance, the experiment found bad drivers to be 50% less attractive than motorists with good skills.
The IAM teamed up with prominent behavioural psychologist Jo Hemmings for the study. Candidates were shown videos of both good and bad driving whilst being tested for their levels of attraction towards the driver using pulse rate, pupil dilation, blink rate and body language.
Behavioural psychologist Jo Hemmings explains: “There is no doubt that across the board most candidates, and nearly all of the women, found bad driving to be a turn-off. However, it’s interesting to look at the reactions of different genders.”