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Club news: RACC studies new solutions for urban mobility

Publication date: 11 July 2017

In a broad consumer study, consumers cited that carpooling and short-term vehicle rental are the most interesting solutions for flexible urban mobility. An additional 7 out of 10 respondents stated that, within the coming 10 years, they will still have a car. Respondents also noted that Park & Ride is the preferred option, should there be urban traffic restrictions due to pollution. An additional 67% of consumers receive no help from their place of employment towards their daily commute to work.

RACC participated in a study that analyses the general public’s current mobility habits and the evolution of their attitudes and behaviours, in relation to their daily commute to Barcelona’s metropolitan area. The study, that was presented at the RACC’s head office, is an initiative by Creafutur, a foundation promoted by ESADE, one of the most prestigious business schools in Europe, and the Government of Catalonia. Additional participants included the Barcelona City Council, the city’s public transport company and the car manufacturer, SEAT.

The prime objective of the Creafutur foundation is to identify opportunities for innovation that have a positive social and environmental impact in highly diverse areas, such as mobility, by analysing consumer behaviour patterns and the cultural and economic transformations that take place in society.

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