Print this page Print this page
 
 
 
 

You are here: FIA Region I News Club news: RACC seduces Spanish consumers with new media campaign

 
 

 

 

 Previous  Next 

Club news: RACC seduces Spanish consumers with new media campaign


Publication date: 23 January 2017


Since mid-2016, the Reial Automòbil Club de Catalunya (RACC) has been carrying out a long-term media campaign on TV and in newspapers to connect with consumers by communicating emotional messages with rational values. RACC uses catchy images to make their messages more impactful and to seduce the viewers. The campaign has an integrated media approach involving various content formats such as video, images and music, to portray the values and mission of RACC to its audience.

All of the messages are derived from RACC’s mission to passionately assist and deliver peace of mind to its members and exceed their expectations. With the on-going campaign, RACC hopes to gain more visibility and credibility in the eyes of Spanish consumers.

 



You can accept the use of cookies by clicking the accept button shown to your right. These cookies help us improve our website by providing us with information about how users interact with our site. Please see our Privacy Policy for more information.

In this section:
 
 
© 2017 Fédération Internationale de l'Automobile - Region I Copyright & Disclaimer Notice · Sitemap