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Club news: ATCUAE takes #3500Lives to the United Arab Emirates

Publication date: 04 July 2017

Automobile & Touring Club of United Arab Emirates (ATCUAE) displayed a 26-square meter #3500Lives banner on its premises to support the FIA-JC Decaux worldwide road safety campaign. Similar to the wall display at the FIA headquarters in Paris, the banner aims to advise the public to obey the ‘10 Golden Rules’ of road safety.


By adopting the FIA-JC Decaux #3500Lives campaign, the Club contributes to the series of road safety awareness campaigns by the United Arab Emirates (UAE) authorities and shows its support for the new federal traffic law. The new law is part of the country’s strategy to promote child safety and traffic rules compliance in UAE. 


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