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Club news: ACP, ACI & TCS to join the 1st European Road Safety Film Festival

Publication date: 08 September 2015

Next week, three Clubs and FIA Region I will be taking part in the 1st European Road Safety Film Festival, just preceding European Mobility Week 2015.

The Automóvel Club de Portugal (ACP) has submitted two films “Granny’s ride” – a road safety campaign for young drivers with a central message: I’m the greatest, but I get a ride if I drink. The song is performed by the Portuguese pop band DAMA. The video reached more than one million views on Youtube in the first phase of the campaign. ACP's “One safety minute kids” was a daily TV spot repeating the messages of the ACP Kids traffic education program for children 3 to 9 years old. The program runs in the classroom, on the street and on TV and was awarded by European Commission with the Excellence in Road Safety 2015.

The Swiss Automobile Club (TCS) has submitted the film “Kids ahead, stop like it’s red”, from a popular back to school road safety campaign. It is based in the world of Playmobil, as well as on a new TV advertisement, radio advertisements, posters and printed advertisements. The message of this prevention campaign remains unchanged: motorists must always come to a complete stop at pedestrian crossings to let children cross the road.

The Italian Automobile Club (ACI) has submitted a film “Walk Safe” and FIA Region I has also submitted the video “Think Bikes” with Eddy Mercks produced by the Belgian Automobile Club (TCB).

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