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Club news: Think Bikes Campaign Goes Global

Publication date: 29 January 2015

‘Think Bikes’, which features a naked cyclist, was launched by the AA Charitable Trust in March 2014. To date, the campaign film has had almost 270,000 YouTube views, but now has the potential to reach millions more drivers across 111 FIA motoring clubs in in Europe, the Middle East and Africa.

Read the full story on Motorcycle Trader

Access the Think Bikes campaign materials (members only)

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